Updated Design or what happens when you tickle a sleeping tiger

Apr
2012

18. April 2012

Unless you’re reading this on a Text-to-Braille converting machine, you will have noticed that I revamped the design. So far I was doing it myself, but obviously this was only a secondary area of my profound skillset and other vast levels of expertise. After some clandestine meetings organised by my associate, I opted on Mr. Ogg to give me a hand. He did ask me all kind of weird questions about the target groups (yes that’s you) which I classified as extremly sophisticated people with a lot of charm, intelligence, good-looks, funny and of course food connaisseurs with a broad knowledge. I was asked about color schemes and patterns, feeling somewhat out of my comfort zone I said I’m male and that I didn’t want pink, turquoise, mauve or floral patterns. I found it quite amazing what it looks like and I’m happy.

But the bigger question is, why did I do it? Research shows that this is the oldest restaurant blog in Switzerland. Like all successful things competition sneaks in and like a small village in Gaul which wasn’t conquered by the Romans, the real picky gourmet is under siege. PR firms send me unsolicited texts (which some of my competition chooses to publich), Freelance writers ask me to write posts in exchange for naming certain firms and attractive women want to buy me meals (must be my sensible touch). Other part of my competition does beautiful photos, full-length interviews or work at an actual Swiss National Conservative Tabloid.

In the midst of this maelstrom a shy, inconspicuous and demure food critic remains. Like Gulliver being attacked by dwarfs, the muscles in my battle-hardend body, covered by scars from many a football game tensed once again. Will I let the youngsters get to me or will the Empire strike back with nothing but cunningness, wits and some desperate courage.

Almost like Samson who had to summon his strength once more to push in the pillars of the temple after Delilah had cut his seven locks. Luckily I don’t have wavy curly hair and I am bristling with power, confidence and the testosterone level of a bull. I am Number One and my goal is to remain Number One, again and again and again. I don’t just want to keep my competition at bay – I want to widen the gap 🙂

14 Comments

  1. Well done! Love the new design, and the possibility to subscribe again for new posts via email.
    All the best and good luck with the new look!
    – B.

    • Much appreciated! I optimised it to meet your taste 🙂

  2. the new design is fresh and easy to navigate. well done!
    i’ve been following you for a while now – mainly for your honesty and your clear passion for eating 😉
    keep up the good work!

    • Thanks for the nice feedback!

  3. nice (masculine) design indeed. love the simplicity above all, which you have maintained. if you keep your writing up, i’ll follow you with joy for more years!
    regards,
    alex

  4. btw: somehow I feel that a new bestselling book will be available for upcoming christmas:)
    Title: “Best of real picky gourmet’s 2012/13″…

    I’d buy it! 🙂 Maybe checkout lulu.com for that?

    Cheers
    B.

  5. Congrats! The new design just rocks and meets the five stars on your logo! Keep on eating and blogging! :o)

    • ooops… should be a 🙂

  6. brilliant, mr. picky ! very attractive, masculine, user-friendly design.

    as for those other bloggers, those be some fightin’ words there, number one. 😉

  7. I think you are definitely number one, as I haven’t even heard of any other restaurant blogs in Zurich! 🙂 Like the updated design, but more pictures please! Also could you maybe add some kind of sorting / search function so we can look at your reviews by cuisine or location?

    • You can search in the side bar for anything you can think of, or you can try the “Archives” link and search for locations using the browser search function.

  8. I tried to add this blog to my RSS reader and it couldn’t pick up a feed. Would you be able to add a button somewhere on the page? Thanks!

  9. The new layout is pretty, but unfortunately the images are not shown in the text of the RSS feed. This means I would have to go to your webpage every time to see your pictures 🙁

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